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Founders Story

I saw what I could not ignore.

From 2005 to 2011, Delhi was my home. While I traveled India extensively—falling in love with the country's vast landscapes and ancient traditions—it was in the bustling heart of Delhi where I lived alongside a reality that was impossible to overlook: the plight of the "Indie" street dogs. In 2006, I rescued my first street dog, and my life was forever changed.

For 19 years, I have been a voice for those who cannot speak. Throughout my travels, I saw a beautiful parallel between the resilience of the local artisan crafts I discovered and the resilience of the animals I fought to protect.

Pawraana was born from a refusal to look away. It is the culmination of nearly two decades of advocacy—a brand that turns the heritage of hand-screen printing and block-printing into a sustainable sanctuary for animals in need. We don’t just create beautiful things; we create a practical purpose for every purchase.

Brand Mission

"Advocating for the Voiceless, One Artisan Print at a Time."

· Brand Purpose: To bridge the gap between high-end, slow-fashion craftsmanship and urgent animal welfare. We exist to transform traditional Indian artistry into a sustainable sanctuary for both the wearer and the rescue animals of India.

· Mission Statement: Drawing from years lived in India, we provide life-saving support for India’s "Indie" street dogs through the sale of ethically crafted, hand-block and screen-printed goods that celebrate the vibrant heritage of Jaipur.

Brand Purpose and Meaning

Brand Purpose

Pawraana exists to create sustainable, beautifully crafted ladies accessories made from recycled cotton textiles in India and supporting local artisans — while giving back to support street dogs in the country of origin.

Brand Meaning

The logo explains the brand meaning perfectly:

  • Paw = Compassion + Dog welfare
  • Lotus = India, purity, renewal, sustainability
  • Recycled cotton = Regeneration
  • Giving back = Circular impact

Pawraana is not just a fashion brand — it is circular compassion in motion.

Core Values

Radical Compassion: We are a voice for those who cannot speak, supporting vulnerable animals in India through our partner organisations. A percentage of every sale goes to help street dogs in India.

Artisanal Integrity & Empowerment: We honour both the rhythmic "thud" of the hand-block and the sweeping precision of hand-screen printing, ensuring every piece reflects human touch, supporting traditional techniques and makers in India.

Heritage Honor: We respect and preserve sacred motifs—the tiger, the cow, and the lotus—rooted in our deep personal history with India.

Sustainable Sanctuary: We use eco friendly material such as recycled cotton and focus on ethical sourcing, choosing small artisan suppliers over large scale producers.